Strategy and Brand
Deciding what the business says, who it says it to, and what it sells them.
What it covers
- Market, customer and competitor research
- Positioning and messaging
- Offer development and pricing structure
- Go-to-market and growth roadmaps
- Brand strategy and campaign strategy
This is your constraint if
- You are compared on price more often than you would like
- Explaining what you do takes longer than it should
- Different people describe the offer differently
- There is always more that could be done and no agreed order
You end up with
A written position, a defined offer, and a roadmap with one priority at the top of it.




